The method
Intelligence built from
conversations.
Not surveys. Not scrapes. Not AI-generated summaries.
Where the intelligence comes from
Every data point is a real conversation.
Every finding on the Creator Program Index comes from a direct conversation with a practitioner who is actively building or running a B2B creator program. We have spoken to each contributor. We know their role, their company stage, their vertical, and the specific context behind what they shared.
We do not aggregate publicly available content. We do not train models on scraped data. We do not infer findings from job postings or LinkedIn activity. If a data point appears on this site, it comes from a practitioner who said it — in a structured research conversation, confirmed before publication.
The process
We have conversations.
We approach B2B creator program practitioners directly — in-house CPMs, agency leads, fractional program managers, and founders running their own programs. We ask specific, structured questions across 22 topic areas. Every conversation is recorded or captured in writing with the practitioner's knowledge.
We find the patterns.
Across every conversation, we look for the findings that keep coming up — the attribution approach that survives CFO reviews, the brief section that every creator ignores, the onboarding failure that a better process would have prevented. We also look for the contradictions: the received wisdom that the data challenges.
We publish what we find.
Each section of the Index is written from the accumulated research — with the data point count, the last updated date, and honest framing about what the evidence supports and what it does not. Every practitioner voice quote is confirmed with the contributor before it goes live. Nothing is published that cannot be traced to a source.
How access works
Free to access. Always.
The Creator Program Index is free. It always will be. We ask for a short professional profile in exchange for full section access — your role, your company stage, and your geography. This lets us serve the right intelligence to the right practitioners, and reach out when new research is relevant to your specific context.
Registration also subscribes you to The Charter — the weekly interview newsletter for B2B creator program managers. You can unsubscribe at any time.
No registration required
- Headline finding for every section
- Data point count and last updated date
- First two paragraphs of each section
Register free
- Full section access across all 22 sections
- Practitioner voice quotes
- Open questions
- All sub-section content
Optional practitioner profile
- Tell us about your programme
- You may be invited to contribute to future research
- Your perspective shapes what the Index covers next
Our commitments
Verified sources
Every data point comes from a direct practitioner conversation. We never publish a finding we cannot source.
Honest about sample size
Every section shows exactly how many conversations it draws from. Small samples are labelled as directional. We never present incomplete data as definitive truth.
Free forever
The Index is free to access. We will never put the core intelligence behind a paywall.
No vendor influence
We have no commercial relationship with any creator program tool, agency, or platform. What we publish reflects what practitioners told us — not what any vendor wants us to say.
Start with the research.
Register free to access all 22 sections — including Attribution and Measurement, Building the Business Case, Creator Payment Operations, and Programme Design and Architecture.